Making up your mind to become an entrepreneur is a very bold step and we have to commend you for that! It's a great opportunity to become your own boss and to set up a brand that many people will admire; who wouldn't want that right? In our society today, you can agree with us that there are thousands of entrepreneurs and even more that want to go into entrepreneurship. It’s not anyone’s fault that they’re tired of the long working hours and low income. Let's be more specific now, shall we? As a black entrepreneur, it’s quite unfortunate to say that you need to put in the extra effort if you want to stand out in anything, especially business. Black-owned businesses in the past were stereotyped in such a way that their products and services were seen as low standards.
This view on black businesses still exists today even if it's not as obvious. Presently, there are just a few black-owned businesses that have stood the test of time and are still very much in high demand by many people. As a black entrepreneur, this reality can get into your mind and you could begin to think you can’t stand out. Well, we’ve got good news for you; you CAN and should stand out as a black entrepreneur. Kick out that negative thinking and keep reading to see what you can do to stand out as a black entrepreneur!
How To Stand Out As A Black Entrepreneur
1. Give Them Quality
The first thing that can make you stand out as a black entrepreneur is giving your customers quality products and services. Most times, when people hear about a black-owned business, they quickly degrade it. If you want to stand out, you've got to give people quality products or services to look forward to. Whatever it is you're selling like suits, makeup, skincare products, clean haircuts, etc., it has to be worth coming back for. When you provide quality products and services, they do the talking for you! Whether you’re just starting your own business or you want to improve, make up your mind to give the best. People will pay any amount for an amazing product or service; you'd also want your money' worth wouldn’t you? We all would!
2. Define Your Brand
The second thing you need to do to stand out as a black entrepreneur is to define your brand. What are you trying to sell? Who's your target audience? Does your brand logo represent what your business is all about? These are a few important questions you need to answer! If you're unable to define your brand, it will be hard to create a consistent flow for your customers. Let your brand represent your mission and values so that people can relate to it and desire to become loyal customers.
3. You’ve Got To Evolve Too!
Becoming a black entrepreneur means that you need to be open to positive changes. You can agree with us that society today moves with what's trending. To stand out as a black entrepreneur, you need to evolve the right way. Follow closely so that you don't get confused about how the market is changing. There's a difference between evolving and just following trends that'll end up making you lose focus on what your brand was about. For instance, if you own a hair salon, you need to know that there'll be newer methods to create a style that’s emerging in the culture. If you create skincare products, you may want to conduct research on making quality organic products, as this need is becoming more significant in a buyer’s decision. Just stay updated to keep your customers interested.
4. Stay Connected To Your Customers
This fourth point is one that is familiar to many entrepreneurs, but they tend to forget about it. You want to keep building your brand right? Then you have to constantly stay connected to your customers. There are two main benefits of doing this; your customers feel connected to your brand which will make them satisfied. Secondly, you get their feedback which informs you about what to continue and what to change. You desire to build your customer base and give them even better products and services right? Then create platforms to enable you to communicate with your customers. There’re so many to choose from like Zoom where you can actually make direct video calls with your clients and Slack where you can class them into various categories and address issues on the go.
5. Social Media Is A Powerful Tool
As an entrepreneur, you should never underestimate the power of social media. Can social media help you stand out in entrepreneurship? Of course! We don’t just mean that you should pay any social media influencer to give reviews of your product or service or to open accounts that you can barely manage. Please don’t do that! First of all, you should work with an influencer that represents your brand perfectly and your social media accounts should promote your brand in a very unique way. For instance, people want to see an ordinary person use your product and give honest reviews.
Lastly, quality is better than quantity as it relates to the content that you post. Your social media pages may be the first impression for many of your customers. There are tons of free tools that you can utilize to create nice content that also offers edit-friendly templates for Instagram posts and stories, YouTube Covers, FaceBook covers, etc. One of our go-to sites that we would be lost without is Canva. If you are searching for captivating unique free stock photos Pexels is a favorite as well.
Standing out as an entrepreneur today is very feasible and there’s no doubt about that. You just have to have the passion, believe it’s possible, and do the work. Please share what you are doing and/or will do to stand out as an entrepreneur this year.